Afraid that it will get caught up in a long legal battle with the government, Google today announced that it would widthdraw from the advertising partnership with Yahoo that would have allowed Google to serve text ads on Yahoo’s search engine.
This isn’t really a huge setback for Google as it is doing just fine with or without this deal. However, it does leave Yahoo in a difficult place as it was the main reason Yahoo was able to fend off Microsoft’s hostile takeover attempt.
As they would say… the saga continues… Let’s see what will happen next. I wonder who will blink first. Microsoft or Yahoo? One way or another, it is indeed possible and even very likely that they will now go back to negotiating table and try to work something out. We’ll see…
